When you find an idea that you just can’t stop thinking about, that’s probably a good one to pursue.
—Josh James
One size does not fit all!
DRG utilizes an 'outside-in' approach to the assessment of market opportunities as it pertains to property and tenant merchandise strategy. DRG considers a serious of questions that seek to answer three key questions:
Where do people currently shop?
What makes that destination unique?*
What does that destination provide?*
*Items '2' and '3' are part of a Market Assessment
By answering these three simple but imperative questions, we can begin to offer fact based questions as to what our clients should do and why. In addition, DRG spends several hours with its clients at the onset of an engagement to understand their goals for the property. DRG transforms the knowledge gained through this experience and a market assessment to develop a customized merchandising strategy for each space within the client property.